PMH and Craton Promotions Enter Long-Term Partnership For Merchandise, Fan Experience Locations During SpeedTour Events

PMH and Craton Promotions Enter Long-Term Partnership For Merchandise, Fan Experience Locations During SpeedTour Events

New Partnership Adds Trans Am, SVRA and Other Parella Motorsports Holdings Properties To Craton's Road Racing Portfolio


ATLANTA (February 27, 2024) - Fans visiting SpeedTour events across the country in 2024, including the Trans Am Series and SportsCar Vintage Racing Association (SVRA) among other Parella Motorsports Holdings (PMH) properties, can now purchase event and series merchandise provided by Craton Promotions. The 2024 debut is the first year of a long-term agreement between the two partners which includes both on-site and at-home purchasing opportunities for fans of the road racing championships.

The new partnership is just another spoke in Craton Inc.’s impressive growth in the motorsports world, expanding on an already record-breaking 2023 season. Craton-produced merchandise can now be found at all 21 SpeedTour events on the calendar.

“We’re excited to be involved in yet another segment of the motorsports world and having a chance to be part of a festival like the SpeedTour,” Thomas Craton, President/CEO of Craton Promotions, said. “We hit the ground running with their first event at Sebring last weekend, which is a track that we, of course, know well, and believe that SpeedTour fans and participants will be happy with the quality and look of the apparel they see there.”

Each SpeedTour event is a festival of motorsports, featuring historic racing machinery under the SVRA banner, the ground-pounding professional racing action of Trans Am, and upcoming racing superstars competing in Formula Regional Americas and the Formula 4 United States Championship. With more than 5,500 racing entrants during the 2023 season alone, the SpeedTour events include car shows and concerts and attract thousands of spectators, with many of the events live streamed on SpeedTour TV’s YouTube page.

“At SpeedTour events, we strive to provide an experience for our fans and competitors that captures the enthusiasm and passion we share in this sport,” Kim McCullough, Parella Motorsports Holdings Chief Marketing Officer, said. “This partnership with Craton Promotions just adds to that, knowing that everyone at a SpeedTour race weekend can take home quality merchandise to remember their experience long after the checkered flag flies.”

Although Craton products will be on site throughout the year at SpeedTour events, those who may not make it to the track can pick up SpeedTour, Trans Am and SVRA gear through links at This is true for all Craton clients, including IMSA and its popular Team IMSA line featuring favorite sportscar racing drivers and teams. 

Craton Promotions has extended its partnership with Tony “Batman” Pucillo, who will continue to serve as the Fan Interaction Manager and Trackside Emcee/DJ for an impressive fifth consecutive year. Pucillo’s presence at select events has made the merchandise tent more than a store, but a central hub for fan interaction. “Batman” has hosted games, contests and giveaways in addition to music and commentary while race fans shop.

ABOUT CRATON, INC.: A long-standing and high-volume merchandise and apparel company, Craton, Inc. has served major firms for 35 years. Since refining its focus in 2015 strictly to motorsports-associated clients and audiences, Craton has raised the bar for its partners in revenue, reach and customer satisfaction. Serving major racing series, track facilities and event promoters, Craton is the official merchandising partner for the Acura Grand Prix of Long Beach, IMSA (International Motorsports Association), Michelin Raceway Road Atlanta, Sebring International Raceway, Mid-Ohio Sports Car Course, Green Savoree Racing Promotions, Lime Rock Park and many others. Learn more at and visit Craton (#cratoninc) on its social channels at Facebook at and Instagram @cratoninc.