Victory Mist Brings the Bubbles to Racing America’s Victory Lane Celebrations

CHARLOTTE, N.C. (September 24, 2026) – Racing America announced a new partnership with Victory Mist, making it the official celebration cuvée of Racing America. The multi-year agreement will have Victory Mist as part of the victory lane celebrations for all of Racing America’s race series, including The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), Ligier Junior Formula Championship (Ligier JFC) and International GT (IGT).

The corks will start flying next weekend at WeatherTech Raceway Laguna Seca for the Mission Foods Racing America @ Laguna Seca, and Victory Mist will keep the celebrations flowing in victory lane for the remainder of the 2026 season, as well as the next three years.

“Victory Mist is a natural fit for Racing America and for the moments that matter most—when our drivers, teams and fans come together to celebrate success on the podium,” said Scott Duncan, Chief Partnership Officer, Racing America. “We’re excited to welcome Victory Mist as the official celebration cuvée of Racing America through the 2029 race season across all of our series.

“This partnership gives Victory Mist a highly-visible presence in some of the most exciting and authentic moments in motorsports, while giving our competitors a great product to celebrate after earning their place on the podium. We look forward to building a long-term partnership with Victory Mist and making them part of the Racing America victory tradition.”

Victory Mist Celebration Cuvée is a premium, non-alcoholic celebration beverage created specifically to bring the excitement and tradition of the bottle-pop celebration to victory lane and podiums while making that experience available to everyone.

Founded by brothers Clinton Geoffrey and Mike Kruchka, along with longtime motorsports sponsor, supporter and friend John Brush of Corr/Pak Merchandising, they partnered with Pillitteri Estates Winery in Niagara-on-the-Lake, Ontario, to develop the product and bring the idea to life.

“Racing America is exactly the kind of partner we wanted as we grow Victory Mist,” said Geoffrey. “Racing is part of our DNA, and this partnership gives us an opportunity to introduce Victory Mist to racers, fans, teams and series across North America. We want people to see that bottle in victory lane and eventually recognize Victory Mist as part of the celebration when somebody wins.”

“As a racer, there is nothing quite like standing in victory lane and celebrating with your team,” added Kruchka. “We created Victory Mist so everyone can have that same bottle-pop moment, regardless of their age or whether they drink alcohol. We wanted something that looks and feels premium, sprays great, tastes refreshing and doesn't leave the car, driver and crew covered in a sticky mess afterward.”

Victory Mist is made with Muskoka spring water, a blend of Niagara ice wine grapes, natural peach and mango flavors, and a gentle white tea infusion. Since it is water-based, it isn't sticky, and doesn't leave a lingering smell or residue on cars, drivers, firesuits or podiums. Most importantly, it is non-alcoholic, allowing champions of all ages to participate in the same bottle-pop celebration.

With the introduction between Victory Mist and Racing America coming in Canadian Tire Motorsport Park’s Victory Lane, the non-alcoholic celebration cuvée has already been featured in victory lane with NASCAR Canada, Radical Cup Canada and World of Outlaws, with interest continuing to grow throughout North America. While motorsports was the product’s launch platform, it was created for virtually any occasion where people want to pop a bottle to celebrate—weddings, graduations, birthdays, anniversaries, championship celebrations, award ceremonies, corporate events and more.

The Mission Foods Racing America @ Laguna Seca weekend will kick off at WeatherTech Raceway Laguna Seca next Friday through Sunday, October 2-4. Tickets are available now at RacingAmericaTickets.com.

About Racing America: Racing America unites a leading owner and operator of motorsports events with a premier digital-first motorsports media platform. Its portfolio includes The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), Ligier Junior Formula Championship (Ligier JFC), International GT (IGT), and the industry-leading event registration platform MotorsportReg.com.

Through RacingAmerica.TV and the 24/7 Racing America FAST Channel, the company delivers more than 250 live racing events annually, supported by a full production services arm, editorial division, and content distribution network. Blending racing tradition with innovation, Racing America connects drivers, teams, sponsors, and fans across professional and grassroots motorsports worldwide.

For more information, visit RacingAmerica.com.

About Victory Mist: Victory Mist Celebration Cuvée is a premium, non-alcoholic celebration beverage created for victory lane, podiums and life's biggest moments. Founded by brothers Clinton Geoffrey and Mikey Kruchka together with John Brush of Corr/Pak Merchandising, Victory Mist was developed in partnership with Pillitteri Estates Winery in Niagara-on-the-Lake. Made with Muskoka spring water, Niagara ice wine grapes, natural peach and mango flavours and a gentle white tea infusion, Victory Mist delivers the excitement of the traditional bottle-pop celebration without the alcohol, stickiness, lingering smell or residue.